Alan Noble is Assistant Professor of English at Oklahoma Baptist University and editor-in-chief of Christ and Pop Culture. In his Disruptive Witness: Speaking Truth in a Distracted Age, Noble argues that the constant stimulation of the social media era poses a variety of challenges to evangelism. In addition to changing the way people speak, social media platforms change the way people think, feel, and (dis)believe.
ECM: What is witness, what is disruptive witness, and what does disruptive witness disrupt?
AN: I wanted to frame this book around a broader phenomenon than what is traditionally thought of as “evangelism.” When we talk about evangelism, the term often conjures an image of someone knocking on the door, leaving a tract, or going on the street and accosting people. I didn’t want to exclude actions like that, but I wanted to think much more broadly about how we as Christians bear witness to our faith. I think that includes moments when we are very explicitly and intentionally going out to share the gospel, but I also think it includes how we live so as to display the beauty and the goodness of the grace that Christ has given us—and everything in between.
A disruptive witness, in the context of the book, is a kind of witness that upsets popular expectations in two ways. First, it upsets expectations of what Christianity is. In the book, I’m working with Canadian philosopher Charles Taylor’s notion of secularism, including the idea that, within a secular age, we are hyperaware that there are always other options. We can always believe something else, and so our options become sort of flattened. I think it’s essential for Christians to present their faith in such a way that it is not just another lifestyle choice in the consumer marketplace of worldviews.
The second type of disruption involves inviting people to enter into spaces of contemplation and reflection so that the truths of the gospel can take root and prompt them to examine their lives and beliefs despite the distractions of our time.
ECM: When I was growing up in evangelicalism, I recall thinking about witness as kind of a moral or spiritual reputation. I never wanted to do anything that would compromise my witness and maybe turn people away from Christ. Does that fit here?
AN: That’s not quite how I was thinking about it, but it is related. We can imagine witness as existing on a spectrum from explicit to implicit, with overt evangelism on one end and a Christ-like lifestyle on the other. At one extreme you preach with words, while at the other you preach by living in a certain way.
So, for instance, if you cheer when children are separated from their parents at the border, that will damage your witness because it will be in direct conflict with Christianity as your neighbors understand it. But the book itself is not really about that kind of witness beyond living by Christ’s standards and therefore not bringing shame on the Church.
ECM: How central is witness to evangelical life? As a strategic matter, do individuals and churches spend a lot of time thinking about how to craft or improve their own?
AN: I believe that evangelicals do spend quite a bit of time thinking about how they witness to the public, and I think that takes two forms. One is the very intentional sort of evangelism training that you can go through—something like Evangelism Explosion that was popular for a time and may still be. It’s the sort of program where your church signs up and you get all of these resources and reading materials about how to share your faith and your testimony and things like that.
But the much more common form comes along when, for instance, you’re on Facebook and you see someone share a Christian meme. It will probably be something like a lovely image with an uplifting Bible verse and you’ll think to yourself, “I want to share this because I’m a Christian and I want my friends on Facebook to note this.” That kind of thinking about how to craft your witness is very common, but the level of intentionality is very thin and not very discerning and its telos—its end—is what Taylor would describe as a desire for expressive individualism rather than a desire to winsomely present the gospel. It’s about you and the identity that you want to create for yourself rather than about glorifying God.
There is a similar problem at the level of churches. Most churches have unintentionally accepted an individualist concept of the church experience. It yields what Taylor calls excarnation—rather than being embodied and communal, each congregant experiences the service very much within his or her own head. This experience doesn’t really focus on the solemnity, the awesomeness, or the transcendence of God. There tends to be a lightness to it. Services are tailored to be entertaining, but not awe-some in the traditional sense.
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